ProCook - The Perfect Sandwich

The brief

We left our first meeting with ProCook knowing two things. The first was that they wanted to showcase the beautiful design and style of their cookware and kitchenware. The second, they liked the idea of adding a story to it, and were open to something funny.

The Solution

Our Creative Lead and Producer developed a number of ideas that kept in line with what they were looking for: style, story, and potential comedy.

We knew that to get the beauty shots right we needed a Director of Photography that had worked on similar high end shoots.

 We also needed a Director that could collaborate with us and the crew in order to make it effective, as well as making sure the performance was appropriate. As they say, comedy is the most difficult genre to do well.

Results

What you see is an extremely well planned, stylish video that encapsulates ProCook’s passion for high quality wares, whilst adding a tongue-in-cheek twist to the end. We have had a great response from the general public, and we are incredibly proud of the stylish video that we created from start to finish.

Behind the scenes
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Introducing AIG 

Cem Aytceli

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Djalenga TVC // Optimax

Bernhard Pucher

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CenterFrame Pledge film

Bernhard Pucher

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Blacksand

Bernhard Pucher

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BCG – Bionic INsurer

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Bank of Cyprus

Stavros Pamballis

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Stella McCartney – Breast Cancer Awareness

Dagmar Scheibenreif

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Maceo Plex – Vibe Your Love

Bernhard Pucher

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Laughing Cow – The Perfect Match

Effie Pappa

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This Is Paris

Jack ‘ Conan’ Burke

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Harrods – Toy Kingdom

Bernhard Pucher

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KEO Beers

Stavros Pamballis

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email: [email protected] | call: 0203 883 9371

Coors Light

Bernhard Pucher

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Bring Nature Inside

Effie Pappa

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