ProCook - The Perfect Sandwich
We left our first meeting with ProCook knowing two things. The first was that they wanted to showcase the beautiful design and style of their cookware and kitchenware. The second, they liked the idea of adding a story to it, and were open to something funny.
Our Creative Lead and Producer developed a number of ideas that kept in line with what they were looking for: style, story, and potential comedy.
We knew that to get the beauty shots right we needed a Director of Photography that had worked on similar high end shoots.
We also needed a Director that could collaborate with us and the crew in order to make it effective, as well as making sure the performance was appropriate. As they say, comedy is the most difficult genre to do well.
What you see is an extremely well planned, stylish video that encapsulates ProCook’s passion for high quality wares, whilst adding a tongue-in-cheek twist to the end. We have had a great response from the general public, and we are incredibly proud of the stylish video that we created from start to finish.