Kuro Gin Promo

The brief

When we first discovered KuroGin, it was obvious that this was a very special spirit.

Amongst the usual botanicals customary to your London dry gin, were spruce, bamboo and silver birch. 

After jumping on Meets with Craig Fell, the Founder of the Cheshire Distillery, we were struck by the brand’s tagline ‘unleash the spirit within’.  

The objective was to bring to Kuro Gin to life through its ingredients and critically, we were to show no people.  

The Solution

Creating this spot was challenging because no digital renders of the bottle existed. 

Rather than spending the time to build them, we opted for a more practical measures using a 300 litre fish tank and high speed filming. 

Shot at our studios on City Road, we filmed this spot on the Phantom Flex at 1000fps.

 

Results

The spot is intended for social and will be distributed via Sky AdSmart later in the year. 

We’re immensely proud of the results and can’t wait to see how this spot impacts audiences interested in gin.  

"It's always hard to cut through the noise of the spirits industry and this film does it so well. Thank to the team at element26 for the awesome creative."

Craig Fell, CEO, The Cheshire Distillery
Behind the scenes
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Introducing AIG 

Cem Aytceli

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Djalenga TVC // Optimax

Bernhard Pucher

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CenterFrame Pledge film

Bernhard Pucher

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Blacksand

Bernhard Pucher

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BCG – Bionic INsurer

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Bank of Cyprus

Stavros Pamballis

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Stella McCartney – Breast Cancer Awareness

Dagmar Scheibenreif

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Maceo Plex – Vibe Your Love

Bernhard Pucher

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Laughing Cow – The Perfect Match

Effie Pappa

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This Is Paris

Jack ‘ Conan’ Burke

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Harrods – Toy Kingdom

Bernhard Pucher

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KEO Beers

Stavros Pamballis

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Coors Light

Bernhard Pucher

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Bring Nature Inside

Effie Pappa

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