DiverseCity Think Tank TVC

The brief

element26.tv were invited to participate in this production through Sky AdSmart as DiverseCity Think Tank (DCTT) were recognised as one of Sky’s SME100 businesses to watch.

After initial conversations with Buki Mosaku, CEO & Founder of DCTT, we were keen to be involved.  

For a project with this subject matter – the script had to be water-tight. Collaborating with Buki, we were inspired by previous campaigns for Age UK and Kick Racism Out of Football.

We started out with ‘Let’s Stop’ – a line intended to grab the audience’s attention but decided the ad required a positive resolution that would inspire action. 

The Solution

Due to the planned transmission window, we had a truncated development schedule for this production. 

Given the nature of the subject matter, it was essential that we placed the focus on the words – this meant keeping the visuals simple. 

The Ad features 6 contributors whom each reflect some unconscious bias.

Directed by Bernhard Pucher and shot by Richard Carlton, we filmed against a demure colourama at CherryDuck Studios before entering post-production. 

 

Results

We are incredibly proud of the result.

Understated yet powerful, this advert, currently out for broadcast, is as close to the original creative as anything we have worked on before.

Thanks to the crew, contributors and the client, we have ended up with a video we are proud to put our name to.

We at element26.tv are excited to see how this advert is received and remember: it’s time to think differently.

"It was great to work with a creative agency that really understood the message. Kudos to an incredible creative team who managed to distil the essence of the Guilty Perpetrator versus Hapless Victim model into a powerful 30 seconds."

Buki Mosaku, CEO, DiverseCity Think Tank
Behind the scenes
Looking for a fresh approach to film making?

email: [email protected] | call: 0203 883 9371

Introducing AIG 

Cem Aytceli

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Djalenga TVC // Optimax

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

CenterFrame Pledge film

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Blacksand

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

BCG – Bionic INsurer

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Bank of Cyprus

Stavros Pamballis

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Stella McCartney – Breast Cancer Awareness

Dagmar Scheibenreif

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Maceo Plex – Vibe Your Love

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Laughing Cow – The Perfect Match

Effie Pappa

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

This Is Paris

Jack ‘ Conan’ Burke

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Harrods – Toy Kingdom

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

KEO Beers

Stavros Pamballis

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Coors Light

Bernhard Pucher

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Bring Nature Inside

Effie Pappa

Looking for a fresh approach to film making

email: [email protected] | call: 0203 883 9371

Sign up to our mailing list

  • Hidden
  • This field is for validation purposes and should be left unchanged.