Crafting the perfect sandwich with

Watch the Ad and find out how we did it

As seen on TV

Our favourite sandwich chef got your eyes glued to the phone

All around social media

stills with high quality

Our creativity also shined on printed catalogs and posters

longing_look
lettuce-still
The concept

We set out to
create a humorous TV advert for ProCook...

richard-bell-dop
The concept

that showcased their range
of high quality, yet affordable cookware.

Developing the idea

Informed by ProCook’s tagline ‘Why Pay More’, the intention of the commercial was to showcase the company's line of high end, yet affordable cookware spearheaded by the Damascus 67, (the company's new line of luxury knife).

Humorous by design, the ad contrasts the quality of the cookware with the affordable price.

We also recognised that with the pandemic, more of us were eating at home. The home has literally become our playground.

In 'The Perfect Sandwich' we felt compelled to play with this idea which took us firmly into fantasy land. It is only through the reveal at the end that we're met with the reality that the meal was only a sandwich and there remains cleaning to be done.

We're immensely proud of the ad and we're very much looking forward to seeing out there on the airwaves of ITV, Channel 4 and Sky channels.


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The set

the moment to roll the camera
Daniel O'Neill - ProCook

"element26.tv has been a fantastic choice of agency for us. They instantly understood our proposition and distilled it down to thirty seconds of pure ProCook magic!"

Want to move your brand to the next level?

blog-header-main

Crafting the perfect sandwich with

procook logo
Watch the ad and find out how we did it

As seen on TV

Our favourite chef got your eyes glued to your phone

All around social media

Stills with quality

Our Creativity also shined on print

The Concept

We set out to create a humorous TV advert for ProCook...

The Concept

that showcased their range of high quality, yet affordable cookware.

Developing the Idea

Informed by ProCook’s tagline ‘Why Pay More’, the intention of the commercial was to showcase the company’s line of high end, yet affordable cookware spearheaded by the Damascus 67, (the company’s new line of luxury knife).

Humorous by design, the ad contrasts the quality of the cookware with the affordable price.

We also recognised that with the pandemic, more of us were eating at home. The home has literally become our playground.

In ‘The Perfect Sandwich’ we felt compelled to play with this idea which took us firmly into fantasy land. It is only through the reveal at the end that we’re met with the reality that the meal was only a sandwich and there remains cleaning to be done.

We’re immensely proud of the ad and we’re very much looking forward to seeing out there on the airwaves of ITV, Channel 4 and Sky channels.

The moment to roll camera

The Set

Daniel O'Neill Procook

"element26.tv has been a fantastic choice of agency for us. They instantly understood our proposition and distilled it down to thirty seconds of pure ProCook magic!"

Want to move your brand to the next level?

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