Developing the idea
Informed by ProCook’s tagline ‘Why Pay More’, the intention of the commercial was to showcase the company's line of high end, yet affordable cookware spearheaded by the Damascus 67, (the company's new line of luxury knife).
Humorous by design, the ad contrasts the quality of the cookware with the affordable price.
We also recognised that with the pandemic, more of us were eating at home. The home has literally become our playground.
In 'The Perfect Sandwich' we felt compelled to play with this idea which took us firmly into fantasy land. It is only through the reveal at the end that we're met with the reality that the meal was only a sandwich and there remains cleaning to be done.
We're immensely proud of the ad and we're very much looking forward to seeing out there on the airwaves of ITV, Channel 4 and Sky channels.